Max was self-studying a niche programming language when Google's Chrome browser showed him a targeted recruitment message based on his search history. The story went viral, and Max got hired at Google through the personalized outreach.
So my friend Max was teaching himself some type of coding and it was like a rare language. He was typing in all these things on Google, like, what does blank mean? How do you do blank? And after a while, his Chrome browser looked like The Matrix and it said, you look like you might belong to one of us. We've noticed that you've been Googling a lot about this type of language and we are hiring for that. Would you be interested in applying here? And very few people ever saw this, but we wrote an article about this. This article got seen by millions of people and he ended up working there and it worked. It worked.
