This is About To Take Over the Internet…

30 Jul 2025 · 28 min
28:11

In this episode Sam Parr and Shaan Puri discuss how video has become the "native tongue" of the internet, focusing on the rapid rise of highly produced short‑form cinematic content across TikTok, Instagram, and YouTube. They examine several breakout creators—Wesley Wang (Nothing Except Everything), Matt/Bat Malle, The Iron Snail, Michael McElvey, and Ryan Trahan—to illustrate a shift from raw, selfie‑style clips to meticulously edited, story‑driven micro‑films. The conversation then turns to Creator Camp/Kamp Studios, an accelerator that funds these creators and aims to turn $100‑200k productions into multi‑million‑dollar hits, echoing the low‑budget success stories of Blair Witch and Paranormal Activity. Sam shares a link to his "20 Ways to Craft Irresistible Content" guide, while both hosts argue that the current supply of skilled video makers cannot meet the massive demand for high‑quality video in marketing, education, and corporate communication. Shaan proposes building a for‑profit college dedicated to teaching the modern media‑marketing stack (camera work, editing, animation, sound design, etc.), likening the learning process to language acquisition. The episode ends with meta‑discussions about thumbnail aesthetics and the need for creators to adopt a cinematic visual language to stay competitive.

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