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A filtered shower head startup used zip-code water-quality reports to drive customer interest before launch. It hit $4 million in sales year one and reached a $200 million valuation in 18 months.
A filtered shower head startup used zip-code water-quality reports to drive customer interest before launch. It hit $4 million in sales year one and reached a $200 million valuation in 18 months.
Your water is filled with all this garbage that dries out your hair and dries out your skin. Yet for some reason, no one's approached beauty and filtered shower water.
Is this Jolie? Yeah. I've seen this company. I think they did $4 million in sales in the first year. The premise is for all the really hardcore health nerds, they're afraid of some of the chemicals and minerals that are in city water. And so they send you a new shower head, you put it on there.
That's correct. The water departments have to report all the contaminants in the water, and so they scraped all all that data, you put in your zip code, and then you got a complete report of all the stuff in your water. That's how they did customer acquisition for months before they even had the product out. That business is valued at $200 million plus in a year and a half.
What size check you do on that one? $800 million in that one. That's substantial. I mean, you know, I'm all over the place, but I'll go up to $10 million, you know what I mean?
So when I think $800 million, I think it's like kind of small.
