WeRoad, an Italian startup, hits $100M in annual revenue by selling group trips to strangers. The company targets lonely professionals in their 20s through 40s, filling trips with 7-15 people led by a guide. About 80% of customers are women, and many end up dating on the trips.
This Italian guy with a thick Italian accent, he's got this company that's basically making $100 million a year curing loneliness, but they're doing it in a very unique way. In a lot of cases, two people come home as boyfriend and girlfriend. So if you go to WeRoad.com, the business is crazy. Let me tell you what the product is. It's traveling for 20, 30, and 40-year-old professionals. And so what they do is if you want to travel, the issue with a lot of young people is like they want to travel alone, but they don't literally want to be alone when they travel. Like they don't want to team up with their friends. They want to go do what they want to do, but with other people who want to do it with them. And so it's basically 80% women, 20% men is like their customer base. They got a bunch of categories and you pick a trip that you want to go on. And then 7 to maybe 15 other young people like you are going to go on that exact same trip and you're going to have a tour guide leading you along each trip. This company, I think it was started in 2020. It's only about 5 or 6 years old. This year they're going to do $160 million in revenue. Last year they did $100 million in revenue and their gross margins— he said I could say all this— are 30%. I've never heard of this. Amazing, right? I've never heard of it either. On $100 million in revenue, after they pay the hotels and the person leading the tour guide, they keep 30%. So $160 million in revenue. What's that? That's like $50 million. In like net revenue to their company. Absolutely astounding.
