Mindy McKnight built a 5.5 million subscriber YouTube channel posting hairstyles for her twin daughters. She partnered with Walmart and generated over $100 million in sales, making it the retailer's second-largest product launch ever. Her twins now run their own channels with 7 million combined subscribers.
Mindy McKnight, she started a brand called Cute Girl Hair. She was making YouTube content just doing hairstyles for her girls. She does a launch with Walmart and it's the second biggest launch with Walmart. They're doing 9 figures in sales. Goddamn. A million in sales. And her YouTube channel has 5.5 million subs. Her twin daughters have YouTube channels with 7 million subs. Insane how big that launch can be when it's like total alignment between creator, their personal story, their content, and then the product once they have the distribution.
