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A creator designed Shopify themes and sold them through Shopify's marketplace, skipping marketing and customer acquisition entirely. The themes sold for $49 to $250 each, and the business eventually went public at a $260 million valuation.
A creator designed Shopify themes and sold them through Shopify's marketplace, skipping marketing and customer acquisition entirely. The themes sold for $49 to $250 each, and the business eventually went public at a $260 million valuation.
If you can own a business that doesn't have to market itself, then you're golden. Here's the story of how I kind of stumbled into this. Shopify was this tiny little startup. They were bootstrapped. They were like 15 people and they said, hey, we really like your design work. Would you design some themes for us? This won't be client work. We want you to list them in our marketplace. So the idea is like when people sign up for Shopify, they wanted people to be able to select a theme and pay like $49 to $250 to do that. I was like, hey, this is really cool. Like I'm not having to promote it. I don't have to think about marketing or SEO or anything. And And it got to the point where that business was big enough that we ended up taking that public at a $260 million valuation.
