Tom Brady's Newsletter Is the Most Expensive Newsletter in the World

Name: Tom Brady's Newsletter Is the Most Expensive Newsletter in the World
Uploaded: 2023-12-01T03:04:43+00:00
Duration: 54 s
Channel: Sam Parr
Description: Tom Brady's manager runs The Brief, an invitation-only newsletter for NFL owners and elite athletes billed as the world's most expensive. As luxury…

1 Dec 2023 · 1 min

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Tom Brady's manager runs The Brief, an invitation-only newsletter for NFL owners and elite athletes billed as the world's most expensive. As luxury brands like Hermès outpace Nike in market value, a growing market exists for ultra-exclusive experiences: Soho House, private Disney tours, Aman hotels. The speaker argues most newsletters chase mass appeal when the real opportunity might be building one for the ultra-rich, at a price only an NFL team owner could afford.

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Tom Brady's manager. He's got this newsletter. It's the most expensive newsletter in the world. His company is called Playing Field and his newsletter is called The Brief. It's invitation only. In order to get on the list, you actually have to be an NFL owner or you have to be just like a really badass top player. There's all these mega ultra luxury rich experiences popping up for the top 1%, be it like Soho House or private Disney tours or Aman, that hotel that charges like $5K a month. $5K a night. You're seeing that in the market reflected. Like, Hermès has a bigger market cap than Nike. And I think there's an opportunity that everyone is trying to do is build a newsletter to get to the Hustle level or to get to Milk Road level. But what if you tried to do the complete opposite? What if you created a newsletter for the top 1%? How much do you think they charge for this? I mean, we got to buy an NFL team to find out. I would say the Jets cost