Justin Mayer launched a Twitter weight-loss challenge where you pay $800 to join, get a glucose monitor, and earn $25 back each day you hit your target range. If you stay compliant the whole month, the device costs just $100. Mayer founded Kettle & Fire and Perfect Keto, which do over $100 million in annual revenue.
He says he's at 100 million plus run rate. The Twitter weight loss thing. We should start with that. That's pretty interesting.
Did you sign up for it?
I signed up. I just ate a big old plate of veggies just now because now— because I'm like, oh shit, this is starting. So explain what this is.
Okay, so when you're on camera, you predict this happens a lot, but you get self-conscious. But also we are both trying to lose weight. Um, our friend Justin is doing a thing where we have Venmo— did you Venmo him money? I Venmoed.
So he, he tweeted out, hey, I gotta experiment for weight loss, 30 days. If you want in, let me know. And you had to Venmo him $800. I did. No, just did it right away just to pot commit myself into it. And then he's gonna send us a blood glucose monitor.
It stays in you for 28 days.
20 days. And basically the way it works is he's gonna send a nutrition plan and like an eating plan. But if you, and if you stick to it, you'll be fine. But what problem is most people don't stick to it. So here's how it's gonna work. If your blood glucose levels go out of the, the range, like the, the healthy range, the weight loss range that he's gonna prescribe for us. Uh, so first he's gonna monitor your baseline, then he's gonna say, okay, cool, here's the range I want you to stay in. If you stay in that range for the day, he Venmos you back $25. For the day, and if you don't, he keeps your money.
I love it, and he is doing this in a way where he's buying all of our monitors. Yes. Which typically cost, I think, $300.
$400. If we stick to it, by the end of this challenge, we've paid $100, we've lost a bunch of weight, and we got paid back all our money. If you stick to it. If you don't stick to it—
Oh, I didn't get to say it, so we're giving him $100?
It's $100 net. Oh, I— Net, if you do it to the letter of the law, you get this $400 device for $100, And you lost your weight.
I love it. Sick deal.
Um, and we should explain who he is. He's the founder of this thing called Kettle and Fire.
He also, I think, is one of the founders of Perfect Keto.
Yeah. So two keto products basically. Yeah.
And I have no idea, but I imagine his businesses collectively are in the $50 or $60 million in revenue range. So like he sees a lot of—
he says he's at $100 million plus run rate for his two products, for Kettle and Fire and Perfect Keto.
Where did he say that?
On his website.
Oh, good for him. Yeah. Um, I didn't know that, which is pretty crazy for a keto product. Yeah. So it sounds like he's thinking of a new, uh, business. Yeah. Go ahead and copy that.
Yeah. So I like it. So what we'll do is, uh, when we get the device, we'll just shout out our blood glucose levels during the show.
I'm doing it. I also use My Body Tutor where I take pictures of everything I eat. Right. And I send it to my— so I ate that donut just now. I'm gonna have to send that to them and they're gonna shame me.
How you gonna send it? You ate it.
Well, there's some more out there. I'll take a picture of it. Okay. But all I've eaten today is a donut and an orange. I'm good.
All right, cool, cool weight loss idea. I like it. Justin Mayer, good stuff.
