What Is Liquid Death Canned Water? | My First Million Podcast

Name: What Is Liquid Death Canned Water? | My First Million Podcast
Uploaded: 2020-03-01T21:00:01+00:00
Duration: 37 s
Channel: Sam Parr
Description: In this segment of the My First Million podcast, Sam Parr and a guest discuss Liquid Death, a canned water brand that adopts a heavy‑metal aesthetic to…

1 Mar 2020 · 1 min

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In this segment of the My First Million podcast, Sam Parr and a guest discuss Liquid Death, a canned water brand that adopts a heavy‑metal aesthetic to make water feel edgy and socially appealing. The conversation highlights how the founders—Mike, a former MySpace CEO, and Peter Pham, known for Photobucket—leveraged their internet veteran experience to create a distinctive brand story. The brand is backed by Science Inc., an LA‑based incubator behind companies like Dollar Shave Club, which helped secure funding. The hosts explore the market opportunity for canned water, emphasizing the need for a compelling narrative and design to turn a mundane product into something people want to talk about at bars, festivals, and other social settings.

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Liquid Death. So we tweeted out and we put in the Facebook group, hey, what should we talk about this week? And a bunch of people mentioned, hey, what do you think about Liquid Death? And so they just raised a round of funding. So what is Liquid Death? It's canned water. So not like LaCroix or whatever it is. The look of it is like heavy metal. So it's, it's basically just a canned water drink. But they went all in on the brand. It's made by these guys out in LA. The incubator Science, and they're behind things like Dollar Shave Club and Wishbone, this like teen app, and a bunch of other things. They're an incubator studio out there.
And the guys who started it, Mike and Peter, are interesting stories, are internet veterans.
Mike was like CEO of MySpace, and Peter, I think Photobucket, I think was his kind of claim to fame, Peter Pham. And so anyways, they're, they're interesting crew, and they came up, you know, the sort of bottled water or canned water market is actually pretty huge now. And they just wanted to come out with a different angle. So they're like, look, you know, how the hell are you going to sell water? Well, you have to create a brand and a story around it and almost a use case. And so the thing they wanted to do was sort of, you know, in many social situations when you grab water, you're opting out of like the fun of the social thing, you know, if you're at a bar or if you're at a festival or something like that. So they wanted to make a can that looks cool, feels cool, is something worth talking about. And it's just like you, you know, you're having a drink of some kind.