A man tries to bribe his way into sold-out Alcatraz tickets with two $100 bills. The rejection sparks an idea: America is obsessed with crime stories. He builds Alcatraz East in Pigeon Forge, Tennessee, a museum that now makes $5 million a year.
I went to go see Alcatraz. We get there, they go, there's no tickets available. I'm like, the fuck? The way you always solve that problem is you pull out two $100 bills to the ticket taker and you say, are you sure you don't have two extra tickets back there? So I got to go through Alcatraz, and when I went through it, I had this epiphany. America is fascinated with crime and punishment, nothing else. TV shows, movies, books, Netflix, all of it. And I was in the attraction business anyway. I said, you know, what about an attraction dedicated to the history of crime and punishment. So I built an attraction that's in Pigeon Forge, Tennessee called Alcatraz East, and it's the history of crime and punishment. It makes $5 million a year.
