Alex Hormozi spends over $1 million yearly on content because it's transformed his recognition from once a month to multiple times daily. The payoff: Acquisition.com attracts top talent below market rate and gets deal flow from companies wanting to partner with him. He says the benefits far outweigh the downsides.
I remember the first time I got recognized public, and then it was once a month, and it was once a week, and then it was once a day, and then it was every time I'd walk outside the door. And now it's about 6 times every time I walk outside, I get recognized. But here's the pros. We get the best talent for our portfolio companies and for Acquisition.com because so many people want to come here. We get them for at market rate or below because of all the learnings that they want. We get the best deal flow that's all proprietary, companies that want to work specifically with us to scale the company. I continue to do it because I'm more rewarded for doing it than I am punished for doing it. But, you know, you get weird letters and things like that. It comes with the territory and it's to be expected. So for us, the pros outweigh the cons, but there are cons.
