Why Andrew Wilkinson has been losing money for the last 5 years #shorts
4 May 2021 · 1 min

0:50
In this short clip, Andrew Wilkinson explains why his company Medimap has been intentionally losing money for the past five years. He says the losses are a strategic investment to build a defensible network that creates a moat, making it hard for competitors to disrupt. Wilkinson uses an "airport business" analogy: the network is like an airport terminal where, once the stalls (services) are filled, the company can monetize the traffic by selling various products and services to users waiting in the lobby. He notes that currently the stalls are empty, but the plan is to start filling and monetizing them, leveraging the built network for future revenue streams.










