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Build-A-Bear now makes 40% of its revenue from adults, not kids. The company runs "Build-A-Bear After Dark" nights where stores stay open late for date-night customers, a shift that surprised even the hosts discussing it.
Build-A-Bear now makes 40% of its revenue from adults, not kids. The company runs "Build-A-Bear After Dark" nights where stores stay open late for date-night customers, a shift that surprised even the hosts discussing it.
Have you ever been to Build-A-Bear?
Dude, they kill it.
You know that 40% of their revenue now comes from adults?
That's insane.
And they call it Build-A-Bear After Dark. They basically open up at late hours and let adults come in and do it as a date night activity.
Same with American Doll. It's a doll that's 3 foot tall. Back then they would cost $150. It was sort of like G.I. Joe but for girls. And there was an American Doll student. And so it looked like a little girl who was going to Harvard or American Doll astronaut. It was Bean, but they were supposed to be more high-end than a Barbie and more collectible.
