Colin and Samir hit a million subscribers by spending a decade building relationships in the creator space. MrBeast reached out after one of their videos, leading to interviews with him and MKBHD. They focused on an underserved community that other creators weren't reaching.
What made you guys grow? How do you get to a million subscribers and MrBeast doing an interview with you guys? My first answer is time and market. We've been in this market for 10 years and that has introduced us to a lot of people that have created opportunity for us as we started to grow. MrBeast shot us a message when we made a video a couple of years ago and he was like, that was a cool video. Marques Brownlee, MrBeast, like we were able to have these creators on who we had developed relationships with prior that now fit into a format that we had landed on. And collaboration on YouTube is like That's how you grow. I feel like it's not that we were just in the market, it's that we picked an underserved community.
