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Discord was written off as a gaming app until data showed users spend seven hours daily on it. That engagement made emoji sales surprisingly lucrative, proving the platform had real monetization potential beyond what Slack achieved.
Discord was written off as a gaming app until data showed users spend seven hours daily on it. That engagement made emoji sales surprisingly lucrative, proving the platform had real monetization potential beyond what Slack achieved.
Discord was one of those things that was probably overlooked because it was like mostly teenagers who play video games that were using this thing. How is it going to make money? It's not like Slack where you can charge the company. But the stat was people were spending like 7 hours a day on Discord, just living in Discord. It was their social life. And so you're like, well, there's definitely something there. And they were able to make a ton of money just even selling emojis at that point, because if you have that much engagement, you can't fake that.
