Kick hit 150 million monthly visitors after Twitch banned gambling and cut creator payouts to 50/50. Streamers like Trainwrecks, Adin, and xQc switched to Kick, which offers 90/10 splits instead. The platform became the refuge for creators Twitch pushed away.
Kick.com, according to SimilarWeb, has like 150 million monthly uniques already. And how did they get that much traffic that fast? Two Twitch streamers that when they banned gambling couldn't stream on Twitch anymore because their brands were essentially built around Stake, which one was Trainwrecks, a really loyal following on Twitch. And then they also then signed Adin second. And so Trainwrecks and Adin started streaming on Kick and then the xQc was just driving more and more traffic and it started to just become a thing of like anti-Twitch, go to Kick. Ad revenue on Twitch, they brought it down to 50/50, which which sparked outrage on the internet, and then Kik came out and said, "We're gonna do 90/10 for everyone."
