Logan Paul and KSI launched their energy drink Prime with a provocative photoshopped image printed as a cardboard cutout in Walmart aisles. The stunt generated 100 million views of organic reach, far more than a standard product announcement would get.
When Logan Paul and KSI launched Prime, they did the photoshoot of them drinking, and then there's this viral image, and it's basically Logan Paul drinking Prime and KSI drinking Prime, but somebody photoshopped them together so it kind of looked like KSI was going down on Logan Paul. And then they printed a cardboard cutout of that and they put it in the aisle of Walmart or wherever they were launching. The news was, we're launching in Walmart. What does a creator do normally? Hey guys, so excited. Can't believe it. We launched in Walmart. Go check it out. Please go buy our product from Walmart. Well, Logan Paul does is he knows how to go viral around his product. He knows that it's not about patting yourself on the back. It's generic announcement that doesn't mean anything to the audience. He gave them a reason to share the news, which was put him and KSI in a compromising situation, made a joke out of it, and then that image goes and gets 100 million views.
