MrBeast shouldn't sell chocolate because creator-branded consumables like chocolate bars and supplements are low-margin businesses with weak repeat purchase rates. They depend entirely on the creator's personal brand, unlike valuable businesses like banks or payment networks that generate lasting cash flows independent of any individual.
MrBeast shouldn't be selling chocolate bars. What should MrBeast be doing instead?
All the most valuable businesses that have been created are the worst businesses. Chocolate bars, supplements, merch, that kind of stuff. These are really bad businesses.
Why is chocolate bars or Prime from Logan Paul—
why are those bad businesses? To be clear, you can still be very successful selling chocolate bars. Hu Kitchen is one of my favorite companies, and Jason Karp has chocolate and always very successful with that. And so there's just businesses like a chocolate bar, low margin, not a repeat customer, not a super necessary product or anything like that, versus home insurance or property insurance or Visa or MasterCard or like something that you need every day. There's just better qualities of businesses. What would be the enduring enterprise value of the business without the person? Feastables is going to have a way harder time without MrBeast than if he built a bank, right? If the bank had hundreds of thousands of customers or whatever, ostensibly he could go away from that and it might make the business grow slow or whatever, but it's still like a really great business.
