0:39
Prime hit $1.2 billion in revenue by year two, built by former sneaker flippers with no industry experience. The founders' earlier drink brand Alani Nu makes over $100 million in profit annually and landed Kim Kardashian collaborations.
Prime hit $1.2 billion in revenue by year two, built by former sneaker flippers with no industry experience. The founders' earlier drink brand Alani Nu makes over $100 million in profit annually and landed Kim Kardashian collaborations.
Prime publicly, they said that the business in the second year of business did $1.2 billion in revenue. Someone said that the two guys who founded it were like young kids. They implied like they are nobodies, like they had no business in getting into this industry and it has just crushed it. So you basically have created billions and billions of dollars in value off of a creator. It's mind-boggling. So these guys were sneaker flippers.
That was their road into business. Then they ended up creating something called Alani Nu. They've done partnerships with Kim Kardashian and others, like they made Kim Aid, like the Kim Kardashian flavor. Alani Nu they did before Prime. Alani Nu does over $100 million of profit per year. That itself is probably a multi-billion dollar company that they built before Prime.
