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Rolex makes over a million watches a year but hides that number to seem rare. The brand uses empty display spots and waitlists to create fake scarcity, then sells you a watch after a few months anyway.
Rolex makes over a million watches a year but hides that number to seem rare. The brand uses empty display spots and waitlists to create fake scarcity, then sells you a watch after a few months anyway.
Something you may not know about Rolex is they make over a million Rolexes per year. And the reason they hide that number is because if they didn't have sense of scarcity around it— and they do this specifically when you go in their stores. Next time you walk by an actual true Rolex boutique, notice how there's like some missing spots, and that's all play. They're like, oh, they're sold out, they're not available, but we can put you on this list, and in 3 to 4 months you might get a phone call. Guess what? You always get the phone call, and the watch is coming because there's— they're making a million a year.
