Why The Military Pays The NFL +$10M/Year 🤔

Name: Why The Military Pays The NFL +$10M/Year 🤔
Uploaded: 2023-04-27T02:15:00+00:00
Duration: 35 s
Channel: Sam Parr
Description: In this commentary, the speaker explains that the U.S. military effectively funds NFL game flyovers, spending roughly $80,000 to $400,000 per event…

27 Apr 2023 · 1 min

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In this commentary, the speaker explains that the U.S. military effectively funds NFL game flyovers, spending roughly $80,000 to $400,000 per event. These flyovers are part of routine training missions, so the military leverages them as a large‑scale recruiting and public‑relations opportunity. By performing the training over a high‑visibility NFL game, the military gains massive exposure to millions of viewers, associating the league with themes of bravery, patriotism, and American values. In return, the NFL receives a free, high‑impact branding boost that links the sport to the military’s image, creating a mutually beneficial partnership.

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The military basically pays the NFL tens of millions of dollars per year to do this stuff because it's basically a giant recruiting event for the military. The flyover, they have to do these anyways as like part of their training missions. So they're like, yeah, it does cost between like $80K to $400K to do these flyovers, but we have to do these as part of routine training anyways. So why not do our training over the game so we get this visibility and we get this sort of like badass thing? Because if millions of people are going to watch these games, like that's super positive branding. The NFL gets this association with like true bravery, courage, Patriotism, America, and the military. It's like a free commercial for them.