Sam Parr traces Oberweis Dairy from $120 million in revenue to bankruptcy in 2024, then shows how investor Hoffman bought it for $21 million and plans to revive milk delivery as a nostalgia play. The real money is in upselling premium eggs and high-quality products to families.
There's this company called Oberweis, started as a dairy farm in 1915. They sold their own milk to like their little small town and it expanded and expanded and expanded. Peak revenue, I think in 2020 was $120 million in revenue. And because of a bunch of silly decisions that the management had made, in 2024 it went bankrupt. And a guy who we talked about in the podcast, his name was Hoffman. He ended up buying the company for $21 million plus he was going to invest another $15 million into it. Milk delivery. I think that could be a thing. You could could absolutely make this a wonderful business that people our age, people who have children, grew up with something like this. And it's not part of the experience that you and I have at all anymore. And I would have an entire campaign around making it now like it used to be made way back when. Then I would upsell with better eggs, better for you, all types of products. I think that could be really fascinating.
