Ther Torres decorates residential porches with pumpkin displays at $500-$1,500 per installation, doing 1,300-2,000 orders yearly for $1.5-$2 million in revenue. She trademarked the concept and now sells coaching at $5,000 per session, with the business easily replicable through Instagram marketing and local outreach.
Give me one of the best businesses that you've seen that you think anybody could do that.
All right. So I'm on Instagram. I see this woman decorating porches with pumpkins. I thought, that's genius. Who is the lady? Ther Torres. How much does it cost roughly? $500 to $1,500. And she's there for like an hour. Give us a sense of how well she's doing. Between 1,300 and 2,000 orders per year. Average order, $800 to $1,200. $1.5 million to $2 million in revenue. She did it for herself.
She posted it on Instagram and her friends freaked out. She's selling one-on-one coaching now. So you get 2 sessions, an hour an hour each for $5,000. So you too can become a pumpkinpreneur.
And she owns the trademark, so people can't start businesses with porches or pumpkins in the name without talking to her first. Interesting. No way.
How are you getting this business off the ground, Chris?
I'm gonna go buy pumpkins for retail at the grocery store, copy Heather's design, the same colors in the same places, the same sizes. I'm gonna film a time-lapse and I'm gonna post it to all the local mom groups and then just watch the comments come in and start doing it for people in the comments.
