Sam Parr and a guest discuss mastermind groups for CEOs. After Speaker A announced a playbook, over 400 listeners wanted in. They call Vistage, which charges $18,000 a year, a dinosaur, and are building cheaper alternatives starting at $300 annually.
So a while back, um, I had Xavier on the podcast and we talked about the Junto group or the mastermind group that we, we were in. And me and you, that's how we met, uh, that, or sorry, that's how we got to know each other was being in a mastermind together.
And it all started with a book club.
And so I just mentioned this on the podcast and I think I've had over 400 people and I just said, hey, if you're interested, uh, I can, I have a playbook on how we run it. Like, you know, how we recruited people, how we run the thing, blah, blah, blah. And 400 people have messaged me saying I'd like that playbook. And so they're on this list of people. And one of the things that came out of it was, uh, people really wanna be in these CEO groups and these exist. I think Vistage is one that's popular. They charge a bunch of money.
$18 grand. Yeah. $18 grand. $400 million a year business.
Crazy. Uh, but like, to me, those feel like fucking dinosaurs. I remember when Vistage first called me and I was like, this is a fucking scam. Like, do not call me for this. And like, I know people get value out of it, but the amount you're charging for something that is like a very basic service, seemed very odd to me. So I actually want to do this out of the community of people who listen to this podcast, who want to have— you want to be in CEO groups. I don't know if it's digital or we find you people in your cities because there's enough people who listen to this where we can create groups of 8 in cities. So if somebody wants to like take this idea and run with it, I don't have the time, but I think we can create a business doing that.
Well, and so this is what we're doing with Trends, which is we don't charge $18 grand. It's Trends is $300 a year and we have a group and we found that group to be the most valuable, valuable thing for people. So if you want like a little taste of this, sign up for Trends. Um, but then we're, we're considering the same thing, which is how do we have a higher-end thing which self-selects a little bit more, right? Um, so yeah, I, I'm, I'm super bullish on these types of groups. Um, I feel like I understand how they work. Now the hard part is you gotta really pick the right angle. Yeah, that's the hard part. But, um, there is absolute need for this and I think it's only gonna grow as digital gets more popular. Right.
Uh, yeah, digital detox is like the trend that, that, you know, all these nature-based programs we talked about fall into.
