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Sam Parr argues that fundraising and recruiting aren't about persuasion. Investors and employees who are interested commit within five minutes of a conversation. If they need a second pitch, they're not actually interested.
Sam Parr argues that fundraising and recruiting aren't about persuasion. Investors and employees who are interested commit within five minutes of a conversation. If they need a second pitch, they're not actually interested.
Every investor I've ever had, the moment I pitched them and walked out of the room, called me 12 times, showed up at my door in Chicago and said, I want in this round. Same thing with employees. I'm always recruiting. The moment they wanted to join the company, they wanted to drop everything they were doing to join the company. In my opinion, raising capital is an informative process, not a persuasive one. Within 5 minutes of us getting on the call, we had some preconceived notions of what we thought of each other. And then within 5 minutes, I'd say you'd have a 90% cemented view of what you think of the person. And so when I'm pitching, I'm going in and I'm informing them of what we're building and what we're doing. And I never ask twice because I know that everyone who's ever really wanted to do it didn't need to be asked twice. They loved it.
