Why Your Twitter Bio Should Be About Your Future and Not Your Past

Sam Parr and Speaker A argue that Twitter bios should state what you're building toward, not what you've done. Speaker A replaced his accomplishments with a $10 million revenue target and daily mood updates, which attracted people offering real help. He now updates his bio regularly to match his current ambitions, currently declaring a $100 million brand.
Chapters
I had a Twitter bio for the last few months.
I just changed it, but I had a Twitter bio. I know, I thought it was good. 10 million rev or something.
I basically said, every Twitter bio I ever saw was like the past. And I thought, okay, I see the value in that. It's good for somebody to land and know what you're doing. But I thought, what's more interesting is what are you trying to do now? I said, how could I plant my flag just in the top of my profile? And it was very controversial. I think a lot of people felt, I, I don't know. They don't tell me, but I'm, I'm assuming there are, there are a bunch of people out there who probably read it and was like, this is kind of cringey. Or like, why is he saying this is weird? And there's some people that would deal with it.
Wait, what was it cringey? All, all you did was said, I wanna make a hun— or no, the business will do $10 million in revenue this year.
I said 3 things. I said 4 things. I said, I'm trying to be in a great mood daily. Yeah. I'm gonna get into phenomenal shape for the first time in my life. I'm going to make $10 million by December, and I'm going to, um, I don't remember what my last one was. Something else. But those are the 3.
Something about fitness, maybe.
The second one was fitness. Get in phenomenal shape for the first time. That and something else. Maybe it was like, I don't know, blah, blah, blah, family, something to make me sound good after I said I want $10 million by December. Okay. So I put that out there and I got, I would say, 5 really important messages from there of really great connections that came out of it from people just being like, yo, respect. I respect you for putting that there. I might be able to help you with the fitness thing, or I might be able to help you with, I see you have the mood thing. What are you doing for that? I wanna learn. I'm, I'm like, great, I would love to teach it. Or 10 million bucks, how you plan to do it? How far along are you? Come on. We're, I get an email from one guy. He keeps saying, how far along are you? You're getting close. Your thing is inspiring me. My, I set my goal too. My, my goal's not 10 million. My goal's 100,000, but I wanna make 100,000. And so like it attracts like-minded people. And I don't even think that that was that good of one version of this. I think the Law 25 you just said is super important to like continuously reinvent and craft it and like play with it. Don't get stuck in like whatever you used to say 3 years ago or even 3 months ago necessarily if it's no longer the most badass, exciting, fun version of you and what you're trying to do.
Do you, and what does it say now? You wanna build a $100 million brand or something?
Yeah, I said I'm building a $100 million brand and that I'm investing in badass companies like XYZ.










