The packaged food industry uses three main tricks: celebrity endorsements to build trust, child actors in ads to hook young viewers, and excessive salt, sugar, and fat to trigger the brain's reward system and drive overconsumption.
There are three things that the packaged food industry does to manipulate our mind. Number one, using celebrities. Companies pay crores of rupees to these celebrities because the companies know that we as a society are captivated by them. Number two, using child actors. Why is it that so many ads today have child actors? Because the companies are trying to appeal to the kids of our homes because they know that. Kids are the most vulnerable of all, and if they can get our kids addicted at a young age, then they have a lifelong consumer. And the third way, a very high dose of salt, sugar, and fat. Together, they hijack our brain system so that you buy more, their profits go higher, but at the cost of what? Your health.
