Episode 24: Is podcasting too popular?

Welcome back to the Healthy Profits podcast. But let's be honest. Podcasting too popular now, right?

Wow, that's a great question. And honestly, a lot of people have asked us that, and of course, we have our own opinions, but we wanted to take it to the books, take it to the streets, take it to the Internet and see the stats. So we did the research and we are coming back to you guys with some solid numbers and answers on Is podcasting becoming too popular now?

Is it too.

So many people, including possibly you aren't starting your podcast because you think that the market is too saturated. Also, there's a lot of people out there, again, possibly you, that are quitting your podcast too early before you see the results.

And this has happened a ton of times prior to what we've seen now with our clients. But when we started our agency, I saw so many podcasts fade before their time was due. And then I also saw people that were afraid to start their podcast because they thought that the market was too saturated. Yeah, no.

So what we found out was that, no, podcasting is not too popular. But of course, let's dive into the stats so we can show you what we learned. And this might inspire you to get back in that podcasting seat.

Absolutely. So as of. And I have a couple different articles that we found, a couple of them that we were looking. One is from Backlinko that we'll put in here, and then the other one is from the contentisqueen.org and this was a really cool stat in this was released January 16th of 2024. So a few months old. And some of the stats that they pulled is that podcasting numbers. To put into perspective, there are 2.4 million podcasts globally versus the 80 million Facebook pages, 1 billion active TikTok and Instagram users, and 396 million Twitter profiles. So when put in that perspective, this medium seems pretty. It doesn't seem as competitive and saturated than most social media.

Yeah, that's a huge difference. And there's so many people that come to us saying, oh, I want to start my podcast, but I also want to start my YouTube. Where should I start? And also I see a lot of newbies actually starting out with YouTube. So let's just put our thinking brains on here. Where's going to be the best place for you to actually stand out? It's going to be in the less saturated markets. So bum, bum, bum, that's your podcast, baby.

And one of the neat things that we've also found, and this was from the Backlinko article is that the 17%, which is not a huge percent of the podcasting space, is actually in health and wellness. So it's true crime is the number one area for podcasting. Did not know that, but pretty crazy. And then followed second by true crime. And then the second category, I believe is news. So those two categories rule supreme. And then podcasting for health and wellness was down and about that fifth spot, which is pretty cool because that means there's a bit of an open market. And the reason we're talking to you guys is you guys are the health and wellness experts. What we love working with are people that have tried and true practices. Meaning that you guys have a ton of testimonials, a ton of proven track records, and reasons that you should start to show is that you have a ton of stories. Yeah, and stories are king.

Absolutely. That will drive and move not only the growth of your podcast, but also the growth of your mission and your client base and your business. So were there any other stats you wanted to share, Sam?

Well, there's a bunch here, but I think one of the biggest things is to note we can give you stats nonstop. That's totally cool. But what I want you guys to really take away from this show more than anything is that the market is moving to this medium. This medium in 2023 was at a $2 billion estimated value in 2024. By the end of 24, it's estimated to be at 4, 5 or $4.6 billion. Wow. That's how much revenue is being generated from. From all of the ad sales, from all of the sponsorships, and all of the different types of ad in or money making mechanisms inside podcasting. It is insane. The wide open market. So what do you need to do to get into that space? What can you do now into the health and wellness space to have a healthy profits podcast. Right?

Yeah. Yeah. And. And that's literally why we are doing this show, because we just, we see that. Is it called Ocean Market?

Right, Like Blue Ocean.

Blue Ocean Market. We see that possibility and we want your guys to get your shows out there, get your information out there. So we really wanted to make this episode to share with you what we found in this research, because you might be sitting on the other end and thinking, should I keep going with my podcast is getting tough or should I even do this? And now you've landed yourself here, listening to this episode for whatever reason, and let's just let it be a God moment. Let's just bring that divinity in and Say there's a reason why you're hearing this and it's because you're getting the keys to say, take that next step, get back in your podcast seat, or get started with that. It might be uncomfortable. Things might not look the way you want em to look yet. But we can guarantee that if you stick with this, you're going to grow. And one of Sammy's favorite quotes is saying, all ships rise at the tide. Well, sometimes the tide is a big industry, such as a podcasting space. So jump in now while the tide is rising. And we have seen with our clients that stick around with us after having an agency for a few years, we see their growth, we see their expansion. And when they're truly implementing these things that we're sharing with you guys for free via this, this platform, our own podcast, now is the time. Put yourself out there, Put your voice out there, your message out there. You can also follow us on Instagram. We have the Healthy Profits Podcast Instagram page where we're sharing all these tips with you over there. And just, we promise to keep these episodes flowing with great content, great information, keep you guys inspired and connected with.

Some of the best people in the industry so that you can learn not only just about the podcasting space, but how to get people from social media to listen to your podcast. Yeah. How to rank your podcast, how to use ads, and how to basically have the tools in your toolbox to get your podcast ranked and monetized as fast as possible.

Yeah.

And I think we talk about the stats, we talk about what's happening in the industry, but what people don't realize in health and wellness that you have as a health and wellness practitioner, a professional one, especially the avatar and the people that we talk to, our audience is you guys have had the tried and true proof of what's happening and what's working in your industry.

People are looking for that.

People are looking for it and they're looking for new alternative ways to get healthy. We've seen, and now faster than ever, we've seen what Big Pharma and some bad practices and Big Pharma have done. We've also seen a lot of amazing miracles that happen outside of this. So share those things. Share the wins that you have. And like you said, don't be afraid to step out on the limb. Don't be afraid to go out there and express what's happening and share. This medium is not going anywhere. That's a $2 billion increase. It is a blue ocean market. It is a time and not just.

A $2 billion increase. It's. It's doubling.

Doubling. It's absolutely doubling.

So that's huge.

And what is great is that you're listening to this now, meaning that go back, listen to a few of the episodes that we've had about how to create the proper monetization pyramid, how to create the proper money map so that you can literally find the end road and give yourself a real money, real tangible. What would it be? Roadmap for success. So you don't have to start over. You don't have to start at the beginning.

Go ahead and check out in the show notes. We'll link up these articles that we have the have found these stats from so you can check them out for yourself and dive into the other episodes. Join us on Instagram and we'll see you later. Bye.

Happy podcasting. Don't quit now. That was a great episode. Thanks for joining us and tuning in to the Healthy Profits Podcast.

Sami and I are here to help you turn your health podcast into a treasure trove of opportunity for your listeners and your business. So join us twice a week as we unleash our favorite tips and strategies that have helped our clients at Evolve Podcasting turn their show into a thriving part of their business.

And make sure you subscribe and listen in as each episode builds upon each other. And I know that you're a generous leader, so make sure you share this podcast with your fellow wellness entrepreneurs so we can all grow together.

Until next time, stay healthy and keep thriving.

Bye.