Episode 33: Why No one is watching your show Reverse Engineering attention

Welcome back to the Healthy Profits podcast, where we delve into strategies to monetize your health and wellness business. And today we have an exciting episode focused on a powerful concept called reverse engineering attention, which was inspired by the teachings of a good friend of mine and Eric's mentor, Travis Brown from SocialBoom. And we'll be using a new framework that we created here at Evolve Podcasting to help you really land this puppy and get it to stick, called the Engage Framework. So let's dive in. All right, so if you have ever felt, just like me, that you're doing everything right on social media, you're posting, you're using apps, but your efforts, you've made great reels, but your efforts just aren't paying off. And your content is top notch. You're posting on a schedule, it's consistent, yet the engagement just isn't there. It's very frustrating, and many entrepreneurs face that exact challenge. But what if I told you there's a way to reverse attention and make your content truly stand out? And what happened with me just a few months ago, I was struggling with the same issue. I was using capcut, I was using video AI, I was using all this, the tools, and I was putting out what I thought was good content, but it was getting no traction. And when I found Travis, his teachings, social boom, his approach changed literally everything for me. And so within weeks, my engagement rates went up, my follower count increased by about a thousand, and. And most importantly, I began to connect more deeply with what I was trying to transfer and my audience. So it wasn't really about numbers. It was just really about meaningful connections with people I wanted to connect with. And the real issue isn't just about creating content. It's about creating the right content that resonates with an audience you really want to have. And it's understanding what makes your audience tick and the strategically using that knowledge to capture their attention. So we use a framework called Engage. And so how do you reverse engineer attention? Here's how you can do it. And give your audience the best re the best reason to stop and look at your stuff. So first you got a one E stands for explore. We're going to research your audience, their interest, and their pain points, conduct surveys, read comments, engage in their conversations to gather some insights from. For instance, if you understand you're in the wellness niche, your audience is more concerned with mental health, fitness, or nutrition. Right? And we'll have a whole nother episode on that. N stands for tell compelling stories and relatable stories. And you can share personal antidotes or client success stories, and those are some of the best that your audience can really relate to. And people can connect with stories, not just information. G is going to stand for create high quality valuable content. This means producing content that speaks directly to your audience needs and interests. So when you provide consistent value, your audience will keep coming back for more. And we're going to go deeper into the tools and some of the tech in another episode, which you definitely want to check out on how you can create content at lightning speed right now with AI, with all the tech that's out there, and we can dive into that in another episode with you. But to continue on A stands for amplify and use various channels and strategies to maximize your reach. And this could include social media platforms, emails, newsletters, collaborations, even some paid advertising. But amplifying your reach will ensure that your content gets the attention it deserves. And a caveat, we have found five of the best services that you can use to really amplify how you can reach people quicker. And we're going to dive into that in another episode. But the fifth thing or G stands for measure and this is called gauge. So you want to gauge how it's going measure the performance and impact of your content through the simple analytics. Look at the metrics like the engagement rates and shares and comments to understand what resonates with your audience. One of the simple things I always look at is how many plays things had and how many times people shared it with you or shared it with their audience. So last E stands for evolve and continuously improve based on the feedback and the trends. So stay updated with trends and be open to the feedback and always be ready to adapt and improve. So that is a simple Engage framework that we love to teach here at at the Healthy Profits Podcast as well as that's our show. But we always love to teach that inside the Evolve Podcasting network. So now it's time for you to apply the Engage Framework. So start by bringing attention to your audience pain points, sharing emotional and relatable stories and then naming that problem clearly and giving them a way out using this Engage Framework. And finally, if you empower them to take action, take action. Remember, the goal is not just to get attention but but to build meaningful connections that lead to growth and profits. So thank you for joining me on this episode of the Healthy Profits podcast. And obviously if you found this helpful, please share it with someone who might benefit from it. And don't forget to subscribe until next time. Keep growing, keep thriving and making Those healthy profits. But before you go, I told you I wanted to show you a quick sample on what to do to help people really engage with your profile on Instagram. And this can also work on Facebook, LinkedIn, wherever your audience is living. And I just wanted to show you this quick episode. It's a quick screen grab from the talk we had with Travis. And I thought this was so good I wanted to share it with you. I wanted to really empower you to do something today to change your profile on Instagram so that you can have it stick out. And really, if you have people scrolling, they know that you're for them. And here's what it looks like. So this is from Travis's. His presentation that he did with us. It's actually an episode prior to this that you might want to check out. It was so rich and full of knowledge. I wanted to actually explain more about our framework really quickly and then just focus on a couple different things in here. And one of the things I really wanted to get you guys a picture of is what you can do to really explode your Instagram profile. And this is, if you're looking at this is Dan Thomas from his social boom company with his. I believe that's the partner of Travis. Cool thing about this, it's very simple. His picture is a face and it's clear enough, even if you look small that you can see his face. People are attracted to faces and eyes, but not logos. Make sure you're not using a logo in there. You can see the second thing he has is a tangible outcome and result. If you see that grow and monetize your Instagram fast. That is something that most people want. And then you have a clear method to get it. You can see that it's got right here, you can go to socialboom.info to join. I love that to join. Also grow your social with AI for only $7. Yes, you best believe when I saw that, I was like, oh, what is this? I already signed up for it. And then you've got social proof. If you can see here, he's got client wins 1, 2 and 3. And then even in his description, it shows that he has 500 million plus views, 2 million plus followers. And that's pretty amazing followers for clients. That's some great social proof. So again, if you're looking to just up level, just one thing you can do today is follow this simple formula that he has and that will help people look and know if you're for them. Again. So that's a Nice profile picture with your head, shoulders back, looking strong and that way people can see your face. I had to change mine. I had a weird picture in mind. I was like how would anyone ever stop? I changed that. I instantly changed my, my description inside of my my podcast that I'm the connection king. But here on Dan's you can see he grows and monetizes Instagram fast. And then you've got that clear method to get what you want, which is right there. Social boom info dot join. And you can get it for seven bucks and social proof. So how is that for something that you can do action wise today to change your Instagram profile and then use our Engage framework to to really reverse engineer attention. So hopefully that helps you guys. I'm super excited to hear how that works for you guys and see some new Instagram profiles and hopefully that is something that will help you. I know this is a quick and dirty, dirty episode on how to get that intention that you're definitely seeking inside of the social media platforms. So until we see you guys again, thank you for dropping in. If this really resonated and you know that this would help you or somebody else, make sure you subscribe, hit that like button for or and actually hit the follow button so that we can make sure you're always notified when a new episode drops. And we'll see you again on the Healthy Profits podcast next week. Thanks guys. Now that was a great episode. Thanks for joining us and tuning in to the Healthy Profits podcast.

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