Designers often skip storytelling when pitching ideas, but it's now essential for working with AI. The quality of your prompt directly shapes AI's output, including its emotional tone. Specify the stakes, purpose, and desired feeling to get results that actually resonate.
So many designers don't consciously craft a story when they find themselves in scenarios where they need to convince others. Now, storytelling matters even more, and in a direction that may sound kind of surprising to you, because you're not only going to be telling stories to your manager or your team or your client, you're going to be telling stories to the agents that you're orchestrating as well, because the quality of the context that you give an AI directly shapes the quality of what it's going to produce. So you need to be able to clearly describe why you're asking your agent to do what you're asking it to do. And sometimes you may even get better results by telling it what is at stake or the emotional outcome that you're designing for. For example, you will get a different output if you ask an agent to create something that makes people feel happy and if you tell it to create something that makes people feel sad. Fine, it might be some kind of algorithm or some kind of pattern matching, but it can definitely create something that evokes some kind of emotion in somebody else.
