Adam Sand walks through ten strategies for building landing pages that actually convert. He uses real examples from HR payroll software and roofing companies to show what works.
So if I go to Google and I search something like HR payroll software, okay, if I go down here, I can go to Bamboo's page. So I'll shift, click this. That takes me to their page. So I've got navigation, I've got login. Try it free. This is their main website. But if I click on the sponsored ad for Bamboo, you'll notice PL pages onboarding, right? So now it's showing the keyword click id, all this stuff to measure the conversion. So now you come here, you notice that if you're a user Bamboo, it's saying, okay, yeah, you probably just clicked on our darn ad and cost us $23 because this cost of this click was 23 bucks. But otherwise no navigation. So I've got headline key points form, look at all these trusted social proof. And then we've got some element of like this is what it would be like to use this testimonial soft call to action, more value add value add value add value add value add value add. Right? Call to action, more social proof or borrowing credibility. And then you've got some navigation down here, which again, don't even love it. But they probably get so many people who accidentally click on this who are trying to get there. And then some of this stuff matters, right? Like legal privacy cookie confirmed. This is all matters here. They got legal terms for this. So yeah, this still leaks that are decent to have. But again you have to scroll all the way to the bottom of the page to get it. But then look at all the conversion points, right? 1, 2, 3, 4. So I got four possible conversion points on this landing page and no leaks, right? It's convert or die. Makes sense. Do I got the CRO vs SEO thing? Do got the nail put in the proverbial coffin on that one. So if I go to roofing companies in Waterford, Michigan. So if I go there, no sponsored ads. Oh, here we go. All right, I got one. Okay, so conversion rate optimization. So this could be a leak if you're not tracking this. If we are tracking this and that's okay, so again, that's a leak. Leaks all over. Okay. So first things first. Yeah. Get rid of these leaks. I would thinking about like landing page conversion. Right. So if we go to that payroll software. So I would try and split your content at the top. So I would say move this over and I would have something supporting why someone might want to do this. So instant roof quote now, right? Simplify the roofing by roof buying experience. Get an instant quote. Look at different products like what are the roofle value ads right here. But yeah, and that's okay. I like again I'm just doing this so everybody else in the room can learn. This isn't like a hyper critique. This is the, this is Charlie's gener generic template. So this might not even necessarily be a live thing. Right. In fact I think even says that ruful page template. So that's good. So this is just a starting template. Right. But this is so everybody can learn something. Next 7 minutes R conversion here. Right. With the ent of the address. Right. And then this value points of that. Right. Then I would say join X number of homeowners that trust DreamWorks or I would say trusted by those that know roofing. Right. Trusted by those that know roofing or something along that language. Again use that conversion rate optimizer agent to get the headline better here. And then I would show your trust badges of businesses that have basically doffed you to be good. So directory know better Business bureau five star Google reviews. You know Owens Coin Platinum preferred that kind of stuff. Then I would show like something here. Right. How's your weekend? This is good. And territory something that quickly just promotes DreamWorks. Little two three minute video about why you're good. Then a snippet of one of your best testimonials, one of the best written things about DreamWorks ever. Soft call to action. Then I would screenshot the process that they're about to go through with Rufle showing like how easy it's going to be to get a quote and then what to do next. Right. Which is to obviously fill in their stuff on Rufle and get their dead accurate inspection. One, two, three. Done exact exactly. Then more social proof. Right. Another testimonial. Soft call to action. And then some more social like Google review Angie's review show like your star ratings on the various sites. Chatbot conversion. Right. And I would just keep it, I would keep it like that. Something along those lines would work really well for Rufal page because you're basically just saying if you do this, you'll get this. Yeah, that's the advice that I would give.
