Adam Sand on how a roofing company's first cold call and first big job shape everything that comes after. Those early moments force you to confront what you're actually good at and create the sales principles your whole team will follow.
The day that you learned that this thing was real. It wasn't your friend, it wasn't a person that you knew on Facebook, it wasn't a referral, wasn't a job you stole from your previous employer. This is the first cold person that you walked in and said, "I'm me, I have no experience, I basically just started my company yesterday, let trust meet it in your roof." That first experience is key. And by going through the journey of rediscovering that, you're gonna, you're gonna learn things about yourself and your company and your vision and your values that you didn't know before. And you're gonna arm your salespeople with things. You're gonna create create a set of principles and how you sell roofs is going to change you. And same thing goes for your first big job, that first roof that you sold that was more than you sell in a week or a month. You're going to remember that story and you're going to ask yourself, why did you decide to take that on? And those are going to again formulate who you are as a company.
