Short tutorial introducing the Vision Traction Organizer (VTO), a two-page living document for leadership teams. The speaker (Adam Sand) explains the VTO's purpose—forcing clarity and keeping leadership aligned—and lists its core components: Core Values, Core Focus, 10-Year Target, Marketing Strategy (ideal customer), 3-Year Picture, 1-Year Plan, Quarterly Rocks, and an Issues List. The video directs viewers to find templates online.
Chapters
Vision Traction Organizer. This is a document that your leadership is going to produce. It's two pages. You can find a template for it online. Just search for vto. This is just two pages because it forces you to think clearly. It's a living document. It's not something you're going to like throw together, be done with. It's tool that your leadership team is going to use and it's going to keep them aligned. So here's what it has core values. What do we actually stand for? What kind of people do we want on this team? Your core focus that is going to be like what? What's your niche? What's your purpose? It's going to have a 10 year target. This is where are we going long term if we get this right, what does success actually look like a decade from now? You're going to have your marketing strategy. Who's your ideal customer? What do they care about? Going to have our three year picture that's going to zoom in from the 10 year target, your one year plan. Everybody can plan for one year. And from that we go down to quarterly rocks and then the issues list which is going to be what's in the way, what's stopping us from achieving our goal.
