This content was created by Adam Sand. This content was uploaded by Adam Sand. This is a YouTube video titled "5 Skills Every Roofing Marketing Agency MUST Have" created on July 15, 2025, featuring Adam Sand discussing essential skills for hiring a marketing agency, including web development, SEO, search engine marketing, Google My Business, directory listings, and social media management.
What skills do you need if you're going to hire a marketing agency? Well, they need to have web development skills because they have to know how to make a website work, how to make it fast, how to make it smooth, how to make it a good user interface. They have to have search engine optimization skills. Google is rapidly changing their algorithm, so understanding not what worked two years ago, but what's working today is important. So then search engine marketing is another skill, which is learning how to use the actual ad platforms for Google and Bing and any of the new platforms that arise. Who knows if Perplexity eventually is going to run ads? You never know, right? Then there's Google my business. They have to understand how that tool works. There's directory listings that they got to post on. There's a lot of leads that come from directories, especially now that AI is also referencing those directories as part of its recommendation engine. And then there's this social media, right? The social media ads. Social media posting, meta ads. I use meta as an amorphous term for anything social media. This could be Google, YouTube, stuff like that.
