Which six video types does Adam Sand list for roof priming?

Adam SandCEO of Roofing Business Partner

6 Powerful Video Types to Build Trust and Educate for Roof Priming

15 May 2025 · 0 min

Watch on YouTube

0:26

YouTube video by Adam Sand (May 15, 2025) outlining six effective video types for "roof priming" — people videos, product videos, process videos, thought-reversal videos, "caught doing it right" videos, and giving/pledge videos. Sand stresses these formats focus on providing value and educating viewers without asking them to buy, using attention to build knowledge and trust in the business.

Questions this video answers

People videos; product videos; process videos; thought-reversal videos; caught doing it right videos; giving/pledge videos.

There's six types of videos that work really well for roof priming, which is people videos, product videos, process videos, thought reversal videos, caught doing It Right videos and giving pledge videos. Those are the six types of videos that work really well for roof priming because they don't come with them any commitment to buy. It's the exchange of value is the content. You're exchanging attention for a knowledge of your business.