Adam SandCEO of Roofing Business Partner

7 Hidden Roles You’re Paying for in Your Marketing Retainer

16 Jul 2025 · 0 min

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0:24

A short YouTube video by Adam Sand listing hidden roles bundled into a marketing retainer and their approximate costs. The speaker names roles an agency must staff (CEO, salesperson, account manager, content writer), gives annual salary ranges for some positions (account manager: $80–100k; content writer: $60–95k), and asserts that content-writing jobs are being damaged by AI.

Questions this video answers

July 16, 2025

$80,000–$100,000 per year

$60,000–$95,000 per year

"This job is getting decimated by AI."

What are the roles that you need in a marketing agency? Well, you got to have CEO. Then you have to have someone who sells the marketing to you. So there's going to be a commission that they have to pay. They're going to have to have someone to babysit your emotions, right? Like they have to have some kind of account manager. That's why I say am 80 to 100k that is capable of running marketing. Then you're going to have to have someone to write content, right? 60, 95K. This job is getting decimated by AI. Currently writing content is not worth.