AccuLynx only tracks where leads come from but doesn't send conversion or sales data back to Facebook and Google, so you can't see which ads actually made money. HubSpot does both, closing the loop between marketing and sales.
what the limitations of AccuLynx— and these are like $100 million private equity-backed companies that bought this— the number one problem they have is they can afford to hire the best marketing people. They got huge budgets, right? But they put a lead in AccuLynx and all they got is lead source, you know, and that data doesn't go back to Facebook or Google to say, hey, this lead that came through this click bought a project for this much. That click got us $18,000. That person, whatever they were doing before they became a click, whatever was happening in all of their other digital behavior, That's the people we want. Like, they actually said no way to send that data back. HubSpot Marketing Hub does. And the fact that it's also connected to your sales data, which through this program, the intention is to make it so you've got highly structured, highly accurate to the data
