Adam Sand shares a rainy-day sales tactic for roofers: show up early in driveways, smile and wave at people leaving for work. Being friendly and approachable makes residents more likely to invite you to talk.
Sales guy on rain days like this wants to be in a driveway at the crack of dawn and no appointments for three hours. Because as everybody comes to get in their cars and go to work, he's got to be smiling and waving to everybody and all this kind of stuff. People look up. It's like. People look up at him. Rather than being like, what do you want? It's gonna be like, hey, morning. You know what I mean? Because then they're gonna go, actually, can I talk to you? It's gonna happen some percentage of the time, way more often than you think. Tag an employee that needs to hear this.
