A short segment of a YouTube video in which Adam Sand narrates an on-site anecdote: he and his team urgently respond to a homeowner’s roofing/skylight problem, using Apple Maps to share ETA. He emphasizes that high-end clients value speed, urgency, and exclusivity and are willing to pay more for rapid, reliable service; he advocates building a business reputation for quick response within a local radius and positioning the company to serve wealthier customers. The clip ends with an on-site greeting to the homeowner.
Chapters
I want to go to this lady's house, like, now, and we'll find a skylight as fast as we can. But first things first. Let's get your house safe and waterproof. We had to do hacky like this. Now I feel like the whole guy. You can't never know. We're gonna share the ETA with her. I sent this to her on Apple Maps. This is, like, the hacky old school way to do it. But that's the way we had to do it before, like, arriving. But now she's going, okay. It felt like an emergency to me. It feels like an emergency to these people. Then when we tell her that this is a real big problem, she's going to understand why. What they want is speed and urgency. Then when they have a problem, they want it solved now, and they're willing to pay more to have it solved now. They want exclusivity. People with means want to have their means be useful to them. We need to be the service provider of the rich, not the service provider of the broke. So when that palm tree falls over, we got to be the people that people call because we have a rep for showing up. Yeah, they ain't cheap, but they showed up in an hour. And then we got to build our business around providing that service in a quarter mile. I'm just. I'm excited. Oh, hi. Are you Lana? Hi, I'm Adam.
