Adam Sand argues that training is essential to drive user adoption of CRM tools (e.g., HubSpot). He says training builds confidence, produces quick wins, and makes adoption feel like a path to personal success; without adoption, even a well-designed tool or process fails. The clip ends with a call-to-action asking viewers to comment.
Training creates confidence. What they walk away with is better adoption. Because the tool that we're using, whether it's HubSpot or any other CRM, doesn't matter. And the process in which we use it right, the process in which the business operates is fantastic. But if we don't get adoption, nothing matters. And the only way you get adoption is from people knowing how to do it, feeling comfortable doing it, having quick wins so that they see adopting the process as a way for them to get success. Comment below this video with your thoughts.
