Adam Sand warns that AI tools let ordinary people pose as experts, inflating their confidence and enabling false marketing. Roofing companies now claim to be tech founders, and AI-generated mockups fill websites, creating a generation of fake credentials.
Does AI make average operators feel like experts, and is that dangerous?
People start thinking that they are able to solve problems they can't solve, and that is the ego. Is like, is it dangerous? I think it's more dangerous for them than it is for the people unless they're selling something, right? Because a lot of people can look like they're able to do something and then they will sell it. So you see it, every roofing company is a tech founder now and they're trying to like sell CRMs that you look at their website and like The reporting that they're showing is an AI-generated image. It's not actually in the software. Like, there's like the blurry words in the corner and stuff like that. These are people that are getting on podcasts. These are people who are speaking on stages, people with a personal brand. It is giving people an ego because they're not saying, I know this. They're saying, I have access to the information about this.
