A short YouTube monologue by Adam Sand arguing that avoiding marketing spend is selfish and hurts team growth. He frames marketing as "expansion"—attacking market share requires investment—and warns that skimping on systems/marketing causes churn and a negative reputation. Ends with a call-to-action to share the video.
But if you're just saying, oh, I don't like marketing because I don't like marketers and I don't want to spend money on our systems and we can just do it off of three post it notes, that's greedy. That's selfish. You're not creating opportunity for your team. And you will constantly have churn. And then you'll sound like these guys that are saying, oh, it's good. Helps hard to find. It's no good. People want to go somewhere where they can see the company expanding. And marketing is about expansion. It's a market. You're going for more market share. You have to go attack more market share. And that means you have to spend money on marketing. Now go share this video.
