Adam Sand argues that click-through rate and watch time are the only metrics that matter on social media. He recommends a headline that hooks viewers in two seconds, then declare a problem, present a solution, and end with a call to action.
Stop and watch. The only social media metrics that matter. It's not about the algorithm, it's just, do people stop and start watching? Do they ultimately click through and start watching? And how long do they watch? That's the only thing that matters, because that keeps them coming back to the platform. And so you have to have an instant clarity headline, which is just two seconds to buy yourself the next five seconds, at which point you're going to declare the problem, present a solution, elaborate on that solution, and then ultimately give them a call to some kind of action after the fact. It might not be to do something with you, it might be something to do themselves. So in this video, let that I'm talking about, it would be calling you to action, to go make videos in your business, do your fucking videos.
