Short talk by Adam Sand about using cross-selling alongside retargeting and remarketing to get customers to visit a site multiple times and increase on-site branding exposure. He emphasizes keeping business offerings simple, adding only adjacent services when the business has capacity to perform them.
Buried in the retargeting and remarketing concept is the idea of cross selling. The ability to sell another service at the time of sale so you can get yourself on the site multiple times, get your branding on site multiple times. And there's cross sells that aren't always upgrades or upsells, meaning that they're a different thing. And I'm a huge advocate for not getting your business to be too complicated. I don't want everybody to be a roofing and siding contractor, but there are cases where you have built a business and it is safe to add one thing, and it should be very adjacent to what you do, and you should have some level of capacity to perform the work.
