Adam Sand explains how slow lead response kills roofing sales. A Salesforce study shows customers need to feel progress fast, like a phone call or email. His company built an AI voice agent to answer leads instantly instead of waiting for staff.
We have to solve for the response time problem in the roofing industry if we want to be competitive. Response time has a big impact on effectiveness of our sales department. Salesforce came out with a huge study just a little while ago where they studied all of the accounts in Salesforce and said, what does the initial human response time? What they mean by initial human response time is that the customer feels is that they moved meaningfully towards solving their problem. So that would be like a phone call the customer picks up or an email or something that was more engaging, that was expecting a response that felt human. Didn't have to necessarily be a human, but it just had to feel human. And we see people coming out with these like voice agents and automatic appointment bookers tools. We thought this has gotta be the next thing that RBP has to sell. So we had to build one. So we built this. So it's not a bot and it's trained better than your best people. I'm not gonna be salesy. If you guys are interested in it, you guys can go to the website that's in the chat. So you guys can go try that.
