YouTube video by Adam Sand explaining how to use Facebook ad targeting and ad creative to market roofing services. The speaker describes finding targeting options to reach homeowners likely interested in roofing, educating them about product value (e.g., drip edge) via infographics, and pairing that with time-limited offers to create urgency (example: "Installation special ends April 30th").
Questions this video answers
April 30th.
Chapters
Where I figured out Facebook ads by accident and then suddenly started getting crazy results. If you use the targeting capability, you can try and find someone who might have roofing in their buying interests, right? And then they're going to go, oh, add five years life to the roof. What's that? Because they don't know that drip edge isn't something they put on the roof and it makes this so they don't have to replace their roof for five years. Like they don't know that this isn't some bolt on that just makes the roof last longer. But then they go and they look at this infographic and now their brain is pre programmed to understand the value of this thing, not the price of what it costs, but the perceived value to them is like, gee, trees. We have that problem. Our gutters are kind of sagging. There's like wood, like splintering on that. I don't know if we have that on our roof. But then all of a sudden they see an ad that says, get free drip edge on your roof. Installation special ends April 30th. So now we've created some scarcity, urgency and some opportunity. Save this video so you can come back and execute on it later.
