Adam SandCEO of Roofing Business Partner

Commercial Contracts For Roofers #roofer #roofing #roofingsales #contractorlife #shorts #viral

12 Mar 2026 · 1 min

Watch on YouTube

0:58

In this YouTube short, the speaker urges roofers to abandon the low‑margin residential bidding wars that dominate platforms like Facebook, Google, and Google LSA, and instead pursue commercial roofing contracts. By shifting focus from individual homeowners to property owners—such as property managers, homeowners’ associations (HOAs), and building owners—roofers can adopt a more consultative sales approach. The commercial market offers larger, higher‑value contracts, more stable, partnership‑oriented client relationships, and reduced after‑sale callbacks because commercial clients have stricter budgets and higher expectations for reliability. The speaker frames this shift as a game‑changing strategy for building repeat, high‑value business without competing on price alone.

Chapters

Big question: what if you could step out of the bidding wars, right? And that's what we're talking about here. What if you could build a system that brings you high-value repeat business without buying every other roofer on Facebook or on Google or on Google LSA? So how can we do that, and what's the goal here? The way to step out of that bidding war is to go into the commercial realm, but it's not about a bidding war. It's a little bit different because now it becomes a little more consultative. All right, shift your focus from homeowners to property owners, right? Property managers, HOAs, building owners— they have different needs. They're not searching for roofers in the same way as homeowners. Why commercial is a game changer: bigger contracts, better clients. So we say better clients, not necessarily that residential clients are bad, it's just that clients are a little different, right? It's a partnership rather than a job. The stakes are much higher for your commercial customer, right? Because they're making a decision, they have a budget they've got to stick to, and the biggest thing for these guys is they don't want to have to call you back for a problem.