Adam Sand (speaker) describes a content-creation tactic borrowed from influencer Alex Hormozi: jot or post idea fragments to Twitter during the week to test which hooks get engagement. He then converts high-engagement hooks into short video openers (e.g., "top five things", "here's a secret hack") and layers in longer actionable content for viewers to save and execute later.
What I've been doing is I stole a trick from my. One of my favorite influencers, Alex Hormozy. He said, take your ideas, take the things that you think of throughout the week, and put it on Twitter. Now, he has gazillions of followers, so he also bases it off of engagement. But I just put the stuff that I find interesting on Twitter. And that way, when I go through the week, I can think of, like, the hooks, like, stuff that makes you guys actually listen to the video, which is something like the top five things about this, or here's a secret hack about that, and makes you guys, you know, stop with your thumb and listen. But then I get to add the cool shit that I learned, save this video, and execute on it later.
