Short video (YouTube) by Adam Sand advising marketers to make product offers relevant to buyers by attaching value-added incentives (free add-ons or services) that increase perceived value rather than appearing as giveaways. Uses examples like free wiper for a 10-year-old (irrelevant) and Denali trucks with free oil changes to illustrate making offers buyer-relevant.
Offering a 10 year old free windshield wiper on their car. They're not interested because they're 10 years old. They don't own a car. You have to make it so the offer is relevant to the buyer. Free ventilation, free drip edge, free metal valleys. Something free. And it doesn't have to come out of profit. If you buy a Denali instead of a regular GMC truck, you get free oil changes for four years. You pay $20,000 for it to say Denali instead of Sierra, but you get free oil changes. It's not a giveaway, it's increase your value. Give something away. That's how all the big brands do it. Save this video and execute on it later.
