Adam Sand breaks down which social media metrics actually predict success: whether people stop scrolling, click through, and how long they watch. He prescribes a video structure starting with a 2-second headline to hook the next 5 seconds, then problem, solution, elaboration, and call to action.
Two seconds (to buy yourself the next five seconds).
Stop and watch. The only social media metrics that matter. It's not about the algorithm, it's just, do people stop and start watching? Do they ultimately click through and start watching? And how long do they watch? That's the only thing that matters, because that keeps them coming back to the platform. And so you have to have an instant clarity headline, which is just two seconds to buy yourself the next five seconds, at which point you're going to declare the problem, present the solution, elaborate on that solution, and then ultimately give them a call to some kind of action after the fact. It might not be to do something with you, it might be something to do themselves. So in this video that I'm talking about, it would be calling you to action, to go make videos in your business. Do your fucking videos.
